My Social Media Workflow
A while back, I came across this post where Brian Lundin outlined his social media workflow. Social media sites and tools have exploded, and it can be hard to know where to start or what tools are...
View ArticleAttachment Unavailable: How to control the privacy of your Facebook photos
If you’ve seen the Facebook alert that says, “Some people may not be able to see this attachment because of its privacy settings,” you’re in the right place. I have another short how-to video today....
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Facebook Look Back: Their Gift to You on their 10th Birthday
Facebook turned ten years old today. Zuck gave us a shoutout: Post by Mark Zuckerberg. To celebrate, they’re inviting you to take a walk down memory lane: a “look back,” if you will. Here’s what mine...
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The Case of the Pretty Pink Purse: Advertising Within a Local Facebook Group
As penance a public service, I volunteer as an administrator for a locally-based Facebook group. Today I witnessed a social media meltdown which could have been avoided at several turns. In an effort...
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Pass the TEQUILA: Preventative Medicine for Social Media Meltdowns
Have you suffered a social media meltdown? If you have, you may have needed a good stiff drink (or six!) afterwards. Next time, before you do something you’ll regret with your Facebook marketing, pass...
View ArticleThe Case of the Pretty Pink Purse: Measuring the Fallout
This is the last installment of the three-part case study on marketing to a Facebook group. In this video, I look at the SurveyMonkey results provided by 175 members of the nearly 5,000-member Facebook...
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Asked and Answered: Facebook comment notifications and news feed
Asked and Answered is a new regular feature where I answer your questions! Got a question? Ask in the comments! This week, we cover Facebook notifications and what appears in your news feed. Q. Help! I...
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Asked and Answered: Facebook group notifications
Asked and Answered is a new regular feature where I answer your questions! Got a question? Ask in the comments! This week, we cover Facebook group notifications. A Facebook friend posted this today: Q....
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Digital Sharecropping
A friend of mine was having great success just over a year ago. He had a small event-based business, and his Facebook page was growing like gangbusters. Page likes poured in almost effortlessly, and...
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Erin Fortune of Music For All
I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who...
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Seth Williams, Advocacy Coordinator for Music for All
On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school! Seth Williams is the former Advocacy...
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Facebook Page Post Ideas for your Music Program
Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas....
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Apple recap + Carolina kicker shoves HS band member
In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay...
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Every organization should be online. Here’s why.
Here’s why you, your business, or organization should be online. In 2014, I’d argue that a business refusing to have an online presence is the same as refusing to have a telephone. Is it possible?...
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How to Save an Image from Facebook
I save an image from Facebook almost daily without thinking about it. Upon speaking with a client recently, I realized it doesn’t come second nature to everyone. There are often times where you might...
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Facebook’s News Feed: Ask Me Anything
Last week, I held an “Ask Me Anything” event where for 3 hours I took questions. Here’s one of my favorites. Look for the next one on November 20. Hi Kathleen! My question is: I’ve seen a lot of people...
View ArticleSeason 1 Finale of Promoting Your Music Program
This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To...
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Why We Can’t Let This Jim Rome Thing Slide
UPDATE January 5, 3 pm EST: Shawn Izadi, a former Texas Longhorns football player and band member, has penned an open letter to Jim Rome. “If you attack one, you attack all. By making comments that...
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Christopher Bill
In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy....
View ArticleHow to search a Facebook group
Yes, there IS a way to search a Facebook group! Watch this video to find out how. Keep in mind, Facebook’s search algorithm is better than it used to be, but still not comprehensive. I often go looking...
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How NOT to Celebrate Music In Our Schools Month
Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015....
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